You maybe a little confused / intrigued (or maybe don’t even care) why after 4 years of Reloved Life there’s been a sudden change in our name. For those of you who know me, you likely know I believe change is a good thing. It’s refreshing, cathartic and cleansing.
When I started on this journey of paint, upcycling and creativity I was actually at a very dark period of my life. I’d been battling anxiety and depression, not sleeping at night and struggling to get out of bed in the morning to face the world. Painting gave me a focus, a creative outlet and a way to decrease my stress. It was the only time my brain was totally silent. I would go to bed thinking (and dreaming) about paint and the projects I wanted to try. I refinished everything I could get my hands on and had no idea it would morph into anything else let alone a business I love.
So why the name change?
Well I could give you an easy answer and tell you that I was sent a cease and desist from a company that has the trademark on one of the words I used in my business name,
The truth is I was already thinking about a change. Sure I could have taken a legal route and contest the C&D but honestly, I don’t need that negative drain of time and energy in my life.
Reloved Life doesn’t reflect who I am anymore or what I do. Yes, I have learned to Relove my life, (which was why it was named that in the first place) it was my journey back to myself reflected in my work. It also no longer reflects what we really do, our skill, offerings, and partnerships have grown. One of my good friends pointed out that the last few years have offered a new life, new city, new studio space and new opportunities and that it was the perfect time to have a new name.
Although I loved the concept (thanks to another friend for the idea) I initially struggled with it thinking it could be portrayed as arrogant and egotistical. However, I’ve embraced it as a statement of individuality that I’m comfortable with but ultimately the Co. part of the name that is the most important to me.
No, it doesn’t stand for Company in the traditional business sense. It instead reflects my Co conspirators, my companions, and my collective. You see its grown beyond me and my paintbrush.
My Companions (AKA as my wonderful family) have grown from lovingly (but maybe slightly begrudgingly) supporting my hobby; ferrying furniture to shows across Western Canada and groaning whenever I see a yard sale. They are active and supportive, fully helping us grow whats very much now a family business. In fact, some of you are already aware of my teenagers business, Little Willow Soap Company. Now I feel that I can also showcase her here without it looking out of place or having to build her a website right now (not enough hours in the day).
My Collective is a wonderful group of people whose work ethics and creativity inspire me. They are an underlying strength and support on a level that they themselves are perhaps unaware of. Over the coming months, I hope to share and showcase them to you.
So there you have it. Whether you stay or go (and I hope you’ll stay) with the change, here’s what you can expect to see on our platforms:
Website & Blog – online store (Canada only), current pieces, how to’s, tips and DIY projects, class schedule for the Kelowna Studio and the odd rambling (like this one)
Newsletter – special offers, sneak peeks, how to’s and freebies, only available to subscribers.
Etsy – smaller home decor items & personalised items for worldwide shipping
I’d love your feedback on our name change and new branding.